Many companies used Earth Day to launch various endeavors. Here are some of the new initiatives that we came across. Canon USA, Cisco, Xerox and NTRGlobal all launched tree planting endeavors. DTE Energy, a Detroit based utility company used the day to launch it's first CSR report. Safeway, the supermarket chain launched two reports on Earth Day - it's annual CSR report as well as its summary report of environmental initiatives in 2007. Other initiatives included Disney announcing it would launch a nature-film production company that would capitalize on the success of green-themed documentaries in recent years.   

Other corporations not only focused on their own green initiatives but also took the time to promote tips for green living and working. Betco, a cleaning products company emailed green tips to their subscribers, Xerox provided seven tips for a greener office and Cathy A. Rusinko, a professor at Philadelphia University's business school, provided the top 10 tips for making sustainability stick in the workplace. 

Read the full story at GreenBiz.com

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