Estée Lauder-owned beauty brand Aveda’s 2008 campaign will focus on the company’s green credentials, Brandweek reports.

The new campaign, themed “Beauty is as Beauty Does,” will highlight a new green topic every six to eight weeks in both print advertising and in-store displays across the company’s 8,000 salons.

An Interview with Rachael Ostrom, Director, Consumer Marketing and Advertising, Aveda 

Source: David Widger, Marketing Green

Since its founding in 1978, Aveda (an Estée Lauder Company) has been leading the personal care product industry toward a more sustainable future. Sustainable practices not only guide its business practices but serve as inspiration for a “corporate culture that breeds personal responsibility, value-based decision-making, rigour and frugality.”

Burger King is changing it's image from a fast food giant to a socially responsible vendor.

Burger King Holdings, Inc. announced recently that they are planning on playing a major role in the war on juvenile obesity. Burger King reps stated that their company will "help lead the way in promoting children's nutrition by joining 11 major food and beverage companies that have pledged to focus their advertising to children under 12 on products that promote healthy dietary choices and lifestyles."

Individuals who live in a city can quickly forget where food comes from and how wonderful fresh food can taste. It was reported in the 2000 Census, that 80% of Americans live in cities or suburbs where it takes fruits and vegetables two weeks of transit to arrive.