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Thursday, 14 February 2008 |
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Getty Images, a picture agency assessed 2,500 advertising campaigns for their annual 'What Makes a Picture' report and concluded that generic climate change images (polar bears, melting ice caps) were becoming visual clichés and soon would no longer appeal to consumers. Rebecca Swift, global creative planning director at Getty Images, warned that pictures of ice caps and polar bears in particular "will not resonate with consumers in the future" and Lewis Blackwell, creative advisor at Getty Images was clear that "The first lesson we must learn in order to grab any attention is to make Death to Environmentalism our mantra and kill off the clichés of ecology." |
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Thursday, 14 February 2008 |
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Anna Clark, president of EarthPeople, a consulting firm that helps companies save money and bolster their brand through sustainability has put together six tips for selling your green strategy. Clark has found that the majority of business leaders are still suspicious of sustainability and the reason is they question how they can sell sustainability. By focusing on Clark's six tips however any organization can sell their green strategy. |
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Wednesday, 13 February 2008 |
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Groundbreaking has just occurred for Masdar City, a self-contained municipality for up to 50,000 people in the desert next to Abu Dhabi's international airport. The city will be a 2.3 square mile community that will be free of airport noise, free of cars and will produce all of its own energy from sunlight. Khaled Awad, property manager for the project also stated that the community will have their water flow from a solar powered seawater desalinization plant, will have produce provided from nearby greenhouses and all of the communities waste will be composted or recycled. |
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Wednesday, 13 February 2008 |
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Greenpeace in collaboration with Biro Creative launched EfficienCity, an interactive virtual city that shows how cities and towns through out the UK are using cleaner energy to fight climate change. EfficienCity's goal is to show individuals how energy efficient "decentralised energy" initiatives can be applied to the UK. The "City" allows visitors to interact with a supermarket, a hospital, a brewery and football stadium to show real examples of how every community can combat climate change by generating their own energy. |
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Tuesday, 12 February 2008 |
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Wal-Mart Canada Corp. has launched a new "For the Greener Good" marketing campaign which focuses on the reduction of Wal-Mart's environmental footprint. The campaign outlines the three key environmental initiatives of the company: 1)goal of producing zero waste 2)being fully powered by renewable energy 3)selling more environmentally friendly products to consumers. The new campaign includes a website, (http://www.forthegreenergood.ca/) and a 30 second TV commercial. |
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Tuesday, 12 February 2008 |
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Wine trade groups from California, New Zealand, South Africa and Australia have joined forces to develop the International Wine Industry Greenhouse Gas Accounting Protocol. The wine industry's goal is to review its own environmental impact. The Accounting Protocol will include a calculator to help wineries examine their emissions regardless of their size. "The International Wine Industry Greenhouse Gas Accounting Protocol is a natural complement to the California wine industry's commitment to environmental stewardship and leadership in sustainable wine growing," said Robert Koch, president and CEO of the Wine Institute of California. "Our wineries, the majority of which are family owned, believe that tools such as this are important to the long-term viability and health of their businesses." |
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