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Cin-Cin to Sustainability |
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Friday, 03 August 2007 |
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Here at Change we love it when our readers (AKA. Change Agents) pass us stories about sustainability. This article was found on Wine Business Online by Change Agent, Keith Davis.
This article "Green" wineries and "organic" grapes are in, written by Cyril Penn, confirms the fact that sustainability is not just a fad. Customers, in this case wine drinkers, are now increasingly looking for wines that are grown organically. The article points out that the wineries that have taken strides to become sustainable are starting to see how their brands are benefiting from their commitments. The article reaffirms what we at Change have believed from the start, sustainability is not only good for the earth but it can be good for your business too! Cin-Cin to sustainability!
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