The Discovery Communications Planet Green is the first TV network that will be exclusively devoted to environmental issues 24 hours a day and will launch on June 4. General Motors will be the exclusive national sponsor of Planet Green during it's first year.  

GM plans to run a combination of corporate and divisional ads - features will include 8 two-minute documentary style ads produced by Discovery Studio. The two minuted ads are comprised of two for GM corporate, four for Chevrolet and two for Saturn and according to Marketing Daily will focus on advanced technology, fuel alternatives, hybrids, and GM's environmental commitment. As well, expect to see GM executives in the ads, including  Beth Lowry, VP of environment, energy and safety policy, Larry Burns, VP of research and development, and Frank Weber, GM vehicle line executive with oversight of the Chevy Volt electric-car concept. 

"It's a great way for GM to educate and inform consumers about all we are doing in the area of sustainable transportation," said Betsy Lazar, executive director, GM advertising and media operations, in a release. "Planet Green programs will attract consumers who also want to know what GM has to offer in terms of fuel-efficient cars and trucks, hybrids and alternative fuel vehicles."  

Read the full story at Marketing Daily

---