The Competition Bureau and Canadian Standards Association are partnering to release national guidelines on specific "green" terms such as recycling, chemical-related words and other environmental terms. The guidelines, currently in draft form are meant to prevent companies from "greenwashing" their consumers or simply making vague claims. The guidelines were spurred by consumer complaints and the greenwashing that companies were a part of.  

The guidelines will now ensure that a company cannot simply say that their product is made from recycled material but now will have to provide how much of its content is in fact from recycled material. And companies will be unable to report that their product is lacking chemicals if the product never contained them to start with.  

The  U.S. Federal Trade Commission is also in the process of updating its guidelines for environmental marketing by holding workshops to get consumer input. 

Read the full story at GreenBiz.com  

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