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How To Sell Sustainability |
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Thursday, 14 February 2008 |
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Anna Clark, president of EarthPeople, a consulting firm that helps companies save money and bolster their brand through sustainability has put together six tips for selling your green strategy. Clark has found that the majority of business leaders are still suspicious of sustainability and the reason is they question how they can sell sustainability. By focusing on Clark's six tips however any organization can sell their green strategy.
The six tips are:
1. Understand How Change Works
See yourself as a change agent
2. Inspire Your Audience
Use all kinds of channels of communication: email, newsletters to get your message through
3. Emphasise Practice, Not Theory
4. Build Consensus
5. Demonstrate Bottom-Line Value
Put together a cost benefit analysis of savings that can be achieved through conservation efforts
6. Be Bold
Remember some of the most prominent green figures are simply entrepreneurs that believed in their message
Read the full story at Business Green |
