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Eco-Friendly Virtual City Launched Print E-mail
Wednesday, 13 February 2008
Greenpeace in collaboration with Biro Creative launched EfficienCity, an interactive virtual city that shows how cities and towns through out the UK are using cleaner energy to fight climate change. EfficienCity's goal is to show individuals how energy efficient "decentralised energy" initiatives can be applied to the UK. The "City" allows visitors to interact with a supermarket, a hospital, a brewery and football stadium to show real examples of how every community can combat climate change by generating their own energy.

"With EfficienCity we are trying to demonstrate virtually how the real solutions to climate change can work in practice," said Darren Shirley, energy advisor at Greenpeace. "We are hoping that visitors to the city will see that these technologies are not science fiction, they are already available today....There is no reason why this kind of integrated low-carbon system could not work in every town in Britain. That is why we want people to get active, contact their local politicians and demand real change."
 
Read the full story at Business Green





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