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Walmart's "For The Greener Good" Campaign |
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Tuesday, 12 February 2008 |
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Wal-Mart Canada Corp. has launched a new "For the Greener Good" marketing campaign which focuses on the reduction of Wal-Mart's environmental footprint. The campaign outlines the three key environmental initiatives of the company: 1)goal of producing zero waste 2)being fully powered by renewable energy 3)selling more environmentally friendly products to consumers. The new campaign includes a website, (http://www.forthegreenergood.ca/) and a 30 second TV commercial.
"We believe it's our responsibility to contribute to our customers' quality of life by saving people money, so they can live better, but by also being an environmental leader," said John Lawrence, director of corporate social responsibility at Wal-Mart Canada. "Sustainability starts in our own house and is being incorporated into our business in many ways."
Read the full story at Financial Post
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