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Friday, 01 February 2008 |
As Green products are on the minds of consumers, more companies than ever before are making gains in becoming more environmentally responsible. But sometimes it is still a struggle in how to make products or services greener than they already are. Hence, various CMA's from differing disciples put together a list of questions to ask oneself before you begin a design of a product.
The top 10 Question to ask are:
1. Do we need the packaging?
2. Is it designed to minimize waste?
3. Can it be smaller, lighter or made from fewer materials?
4. Is it designed to be durable or multi-functional?
5. Does it use renewable resources?
6. Is reuse practical and encouraged?
7. Is the packaging refillable, recyclable or repairable?
8. Is it made with post-consumer recycled or reclaimed materials?
9. Are the materials available in a less toxic form?
10. Are the materials from a socially and environmentally
responsible local company?
Read the full story at Canadian Marketing Association
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