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Green Marketing for Absolut Vodka |
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Wednesday, 30 January 2008 |
Absolut Vodka has partnered with Live Earth to promote a green marketing campaign encouraging consumers to make changes in their daily lives to reduce global warming. The campaign, titled Absolut Global Cooling will be focused in bars, nightclubs, retailers, film festivals and private events. The campaign kicks off this month with its year-long “Every Sip Makes a Statement” promotion which enables consumers to register their Absolut bottle or cocktail codes, for which one dollar per code will be given to an eco-charity.
Read the full article at Environmental Leader |
