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Tuesday, 29 January 2008 |
Apple has been hard at work focusing on software upgrades (instead of hardware) in the their Apple’s iPhone, Apple TV and iPod Touch and thus helping to make the world a little more green. How so? Well, software generates no landfill waste, no heavy-metal poisoning and no toxic clouds. Apple is not the only company that is becoming more green but it is the one doing the best marketing. Even Greenpeace is supporting their innovation. When Steve Jobs of Apple introduced MacBook Air at Macworld, Greenpeace commented on their website that, ,“This time Steve is on the right path for a green Apple,” and "The MacBook Air is a strong entry in the race to build a green PC. As a mercury and arsenic free laptop it exceeds European Standards (RoHS directive exemptions) and raises the bar for the rest of the industry. The BFR and PVC free printed wiring on the motherboard is a big step forward...".
Read the full story at Environmental Leader
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