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Being Green Impacted Holiday Spending and Shopping Habits |
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Tuesday, 08 January 2008 |
The 2007 Annual National Shopping Behavior Survey by the audit, tax and advisory firm KPMG LLC, came out with a clear report that consumers were thinking about the good of their planet as well as global manufacturing issues when they were spending their money this holiday season. The survey showed that 88% of the consumers surveyed were concerned about the environment and that 74% of them buy environmentally friendly products.
Other findings included:
* 60% of surveyors said they were willing to pay more for environmentally friendly items
* 55% said they make a special effort to patronize retailers with a “green” reputation.
* 40% of consumers said they checked the country of origin on potential gifts, with 31% using such information to decide against a purchase.
Read the full story at Environmental Leader.com |
