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Unilever on top of Ethical Reputation Index |
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Tuesday, 08 January 2008 |
Covalence's ethical quotation system out of Geneva is based on data stemming from 45 different environmental criteria, everything from labour standards to waste management and environmental impact of production. The influential survey acts as a barometer of how multinationals are perceived in an ethical context. This year, Unilever came out on top in the overall category which assessed companies performance from 2002 to 2007. Toyota and HSBC came in second and third respectively.
Other first time top ten companies included Marks & Spencer, Rio Tinto and Dell. Covalence reports that the issues that will be of growing importance include environmental production impact, eco-innovation and anti-corruption policies.
Read the full story at Marketing Week |
