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Corporate Citizenship |
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Tuesday, 01 January 2008 |
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Corporate Citizenship is important in any company and more executives are taking note. However, a recent survey by the Boston College Center for Corporate Citizenship shows that executives are disconnected from what they are saying and what they are doing. There also appears to be a disconnect between what the executives think and what the public thinks. Here are some of the findings:1
* from 751 executives, 62% said corporate citizenship is part of their business strategy to a large or great extent. However, only 39% said they incorporate citizenship into their business planning process, and only 25% have a dedicated team or staff member to work on citizenship issues.
* Company executives said the biggest barrier to being a good corporate citizen is a lack of money (31%), time and people (27% each).
* 79% of the public expects companies to make products in a socially and environmentally responsible manner, only 55% of the executives agree.
* Similarly, 61% of the public believes it's a corporation's responsibility to improve education and skills in the communities in which they operate; only 41% of executives agree.
Read the full story at Media Post Publications
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