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Marketing Firm Start Greenwashing Index |
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Thursday, 20 December 2007 |
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A social mareketing firm is planning on releasing the best and worst examples of green marketing in the new EnviroMedia Greenwashing Index. The company is asking the public to submit examples of both good and bad green marketing in media, including TV, print or online advertisements. The results will be unveiled on Jan 7, 2008, a day before the Federal Trade Commission is scheduled to hold a forum as part of its review of green marketing claims.
EnviroMedia announced the index at the U.N. Climate Change Conference where it conducted a survery about corporate greenwashing and found that nine out of 10 delegated believe that some companies are "advertising products and services with environmental claims that could be considered false, unsubstantiated and/or unethical." Read the full article at GreenBiz.com |
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