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Ten Tips for Socially Responsible Startups |
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Thursday, 06 December 2007 |
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Seth Goldman began his business in his own kitchen a decade ago. Today, Goldman, "TeaEO" of Honest Tea, sees over the nation's fastest-growing organic bottled-beverage company, with projected 2007 sales of $23 million and a 58 percent share of the organic tea market. Honest Tea is not only a model business with it's rapid growth but it is also an example of multiple sustainability measures. Honest Tea has innovative partnerships that range from Indian tea gardens to American Indian reservations.
Honest Tea has found the balance between profit and principle and exemplifies the "new wave" in business -- placing equal emphasis on profitability, ecology and humanity, aka the triple bottom line. Below are the Ten Tips for Socially Responsible Startups that Goldman recommends: 1. Consumer before mission 2. Focus on core business 3. Price appropriately 4. Don't let your mission cloud your vision 5. Don't try to do too much too soon 6. Don't waste your time chasing "socially responsible dollars 7. Look at the big picture 8. Get the right people on board 9. Live a sustainable lifestyle. 10. Don't give up! Read the full article at GreenBiz.com |
