LVMH the parent company of Louis Vuitton, Fendi, Givenchy, Marc Jacobs has been concerned about the environment years before it was trendy to do so. Fifteen years ago, Bernard Arnault, Chairman and CEO of LVMH created a Directory Board for the Environment.  This has enabled LVMH to provide a long line of sustainable business practices the Group has adopted.  Then in 2001, Arnauet signed the Environment Charter which requires every LVMH company to establish a management system dedicated to the environment inclusive of environmental impact analysis. This inventory has pushed for modifications to reduce CO₂ emissions which resulted in the change of Louis Vuitton's product transportation occuring by ship as opposed to air.  LV has also reduced business travel by the use of videoconferencing and has encouraged carpooling for workshops. As well, LV has reduced energy consumption by 30% in it's stores thanks to a new lighting concept. But most importantly, last year LVMH spent 8,680 hours training and encouraging LVMH companies to adopt green practices.

LVMH is pushing for sustainability in every facet whether it's in their warehouse or on the runway. LVMH even developed the Environment Trend Book, which informs designers and managers of new materials to help them create without destroying nature.  It introduces new recycled and recyclable natural materials and processes. The reason for all the focus on being green is eloquently stated by Yves Carcelle, President of Louis Vuitton, “Simple actions make big differences”. 

Read the full article at Fashion Lawyer Blog

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