The Yellow Pages Association (YPA) has launched a new website to promote a greener image for the paper-hungry phone directory. Neg Norton, president of the YPA said: “The Yellow Pages industry has a long-standing commitment to minimizing the medium’s environmental impact.”

The YPA will work with suppliers and publishers to improve efficiencies and invest in equipment that will help reduce the overall environmental impact. The new “Yellow is Green” website relays their commitment to sustainability, as well as green news, resources and events.

See the new website at the YPA

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