Innovation is the way forward; we need greener products and service and greener ways of life. The big question is whether we can get there by continuous corporate improvement, or if we need radical alternatives. With its recent public commitments to green innovation, P&G is probably now the leading test case. On one hand, they do still make disposable nappies and four blade razors. On the other hand, they seem committed to innovation and sustainability in their latest CSR report.

Procter and Gamble have a sustainability strategy with six concurrent steps: Improve through products, improve through production, improve through responsibility, improve through employees and improve through stakeholders.

Read the full article at Greenormal

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