A report released last week by TerraChoice Environmental Marketing is getting attention throughout the world of sustainable business. President Scott McDougall commissioned a study to examine the prevalence of greenwashing in companies making green claims and found that, knowingly or unknowingly, 99% of the over 1000 products tested were greenwashing.

The report, entitled: “The Six Sins of Greenwashing: A study of Environmental Claims in North American Consumer Markets”, presents six commonly found misrepresentations in sustainable marketing, including: The Sin of the Hidden Tradeoff, The Sin of No Proof, The Sin of Vagueness, The Sin of Irrelevance, The Sin of Lesser of Two Evils, The Sin of Fibbing.

Read the full article at Sustainablog

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