 Makers of "green" laundry detergent, dish soap and other home-spiffing products are cleaning up. Sales of cleaning products labeled natural — such as those made with vegetable- and fruit-based ingredients — have steadily risen as consumers have become more chemical-phobic. Among recent high-profile promoters of limiting exposure to toxins is renowned heart surgeon and The Oprah Winfrey Show health guru Mehmet Oz. He and co-author Dr. Michael Roizen caution consumers to steer clear of chemical cleaners in the latest book, out Oct. 30, in their healthy living "You" series.
"Be smart and use non-toxic products to clean your home," they write in their now best-selling book, You: Staying Young. The book encourages readers to do all they can to improve their personal environment and lists several Earth-friendly brands to buy, including Seventh Generation and Mrs. Meyers Clean Day. This latest caution comes as sales of natural household cleaners hit $105 million for the year ended Oct. 6. That's up 23% over the previous 12 months, according to Spins, market researchers and consultants focusing on the natural-products industry. Spins tracks sales at natural and conventional food, drug and general merchandise retailers excluding Wal-Mart Stores, (WMT) which does not release sales data. Read the full article at USA Today. |
