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Consumers Demand Companies Walk Their Green Talk |
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Wednesday, 21 November 2007 |
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The growing number of consumers who identify themselves as "conscious" creates more opportunities for sustainable companies. SocialFunds.com -- Companies who have jumped on the "green" bandwagon have to support their green marketing by improved transparency and verifiable environmental and sustainable products, according to the newly released "BBMG Conscious Consumer Report." BBMG, a marketing agency that specializes in working with socially minded organizations, found that consumers are becoming more conscious of the environmental and social impacts of the companies whose products they buy.
Read the full article by Anne Moore Odell at SocialFunds. |