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Auto Companies Struggle To Get Green Message Right |
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Tuesday, 20 November 2007 |
Auto marketing and environmentally friendly messaging is a tricky mix—just ask Honda and Toyota.
Honda, despite being named the greenest car company by the Union of Concerned Scientists for the fourth year in a row, shelved its “Environmentology” campaign in September.
Meanwhile, Toyota, which placed second, is already running into issues regarding its “Why not?” ads. The campaign launched less than a month ago.
Car companies “all suffer from this conflicting thing where they need to build cars that sell and generate the highest profits,” said Bill Moore, publisher of evworld.com, a site devoted to eco-friendly practices in the auto industry. “There is someone in charge of that corporate environmental message, and that can be tough to bring out cohesively if everyone isn’t on board.” Read the full article at BrandWeek. |
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