The Green Marketing Conference, November 29-30, 2007, Chicago Cultural Center.  Good And Green is designed to teach mainstream national marketers the techniques, benefits and bottom line impact of connecting with today's ecologically-concerned consumers through green marketing efforts.

More and more consumers are embracing green initiatives

• Perceptions of environmental, ethical, and social stewardship are the fastest growing   contributors to consumer brand value

• Over 66% of Americans believe “Doing well by doing good is a savvy business   strategy.”

• 18% to 25% year over year.Over the past 5 years the sales of organic and all natural   products have increased 18% to 25% year over year.

• 30% of American consumers are willing to pay up to a 20% premium on clean, green   products over non-sustainable alternatives…and that number grows each year.