A new study from the Donald W. Reynolds National Centre for Business Journalism in Arizona shows that readers and advertisers are demanding more news on green business. The number of green business stories published in the top 10 U.S. newspapers during 2007 is already double the number from 2006.

Editors of business publications felt that the trend has yet to peak and that it should continue to grow through 2008. They also felt that the quality of green reporting needed to improve and that journalists needed more specific training in sustainability coverage.

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