Awarding this year's Nobel Peace Prize to Al Gore for his climate change work is not only good for the environment, it will help push forward the idea of green marketing.

By awarding the prize, despite the critics, the world has recognized that climate change is an indisputable problem. Good PR dictates that you should be on the side of solutions. To make things easier to handle, research out of Princeton University developed the idea of “Wedge” thinking – dividing the problem into 15 very manageable sections that the world can easily tackle. The same applies to business – segmenting the sustainability problem can make it easier to approach.

Read the full article at Marketing Mag

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