Step it Up and 1Sky, two climate change action organizations, have launched a ‘Green Finger’ campaign to follow up the November 3^rd ‘National Day of Climate Action.’ The campaign calls on concerned individuals to paint their fingers green and write on their hand what they hope to save through climate change action.

Respondents are then asked to create a photo or video of their efforts and submit it to Step it Up. The initiative hopes to spark a widespread grass roots movement and reinforces a trend in online calls-to-action.

Campaign and respondent videos can be seen at Step It Up.

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