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Fiji Water Goes "Carbon Negative" |
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Thursday, 08 November 2007 |
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With a herd of companies vowing to become ‘carbon neutral’, the statement has lost some of its lustre. In an attempt to improve its environmental image, Fiji Water has announced a plan to go beyond neutral and actually become 20% carbon negative.
The company has faced criticism from environmentalists in the past for exporting water from a country where many still lack access to clean water. The new plan will offset emissions with investments in forestry and renewable energy projects. The move comes as part of a much broader environmental campaign that aims to improve standards at all levels of the business. Read the full article at Business Green |