McDonald’s has launched a “Bee Good to the Planet” Happy Meal promotion in support of the new “Bee Movie” starring Jerry Seinfeld. As part of the promotion McDonald’s will provide funding for Conservation International projects in South Africa and Mexico that are working to protect bee habitats.

Kids will take a “Bee Good to the Planet” pledge online at happymeal.com and conservation.org. The iconic restaurant chain claims that the company’s environmental work will continue well beyond the movie promotion.

Read the full article at Environmental Leader

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