A U.S. national survey of 2,007 adults conducted by BBMG and dubbed the ‘Conscious Consumer Report’ is offering a warning to business leaders: don’t talk the green talk without walking the green walk.

According to the report, nine in ten American consumers would describe themselves as a ‘conscious consumer’. Consumers were more likely to buy from companies that manufacture energy efficient products (90%), promote health and safety benefits (88%), support fair labour and trade practices (87%), and commit to environmentally-friendly practices (87%).

Read the full article at BBMG

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