Mercedes-Benz has launched an international advertising campaign to address sustainability and tout the benefits of the automaker’s BLUETEC emission treatment system.

Mercedes claims BLUETEC to be the world’s cleanest diesel. They hope to focus their operations on a foundation of sustainable development, production and service, combined in a ‘TrueBlueSolutions’ mandate. The ad campaign will launch in December 2007 in Germany, using the colour blue to represent clean air.

Read the full article at Environmental Leader

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