Aligning your company with a charity or cause can deliver a clear return on investment in the form of enhanced customer relations and improved sales, according to a major new survey from Barkley PR released this week.

The US survey of more than 350 consumers and communications professionals found that 72 per cent of consumers had purchased a product because it supported a cause they believed in, while nine out of 10 said it was important for firms to support causes and charities.

 Read the full article at Business Green

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