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Survey Says: "Green is Not a Fad" |
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Friday, 28 September 2007 |
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The conference room is abuzz with deliberation. The 2007 ImagePower Green Brands 2.5 Survey was just released at SLM’s Sustainable Brands ‘07 conference in New Orleans. According to the report, “consumers say they expect to double their spending on green products and services in the next year, totaling a staggering $500 billion annually, or $43 billion per month.”
During this morning’s organic coffee break, the conference’s speakers and participants were musing over the prospect and accuracy of the report’s findings. “I agree with the information,” Envirobrand CEO, Dr. Richard Franklin said with confidence. “I’ve had 35 years experience in consumer goods. I think we’ve reached a tipping point on consumer awareness for this subject. People truly want to do the right things.” In addition to his leadership at EnviroBrand, Dr. Richard Franklin is also well known for his impressive resume of executive positions at Fortune Companies: Seven-Up Company, Head Sports, Coors Brewing, Reebok International, and Telecommunications Inc. Clearly he understands the ebb and flow of the consumer market. “This is not a fad,” said Franklin. “Why? Because we all have children. Why? Because we all care about their future. We need to figure this out in the next 50 years and consumers know that.” The 2007 ImagePower Green Brands Survey was conducted by three market research and consulting parties: WPP’s Landor Associates, Penn, Schoen & Berland (PSB) Associates and Cohn & Wolfe (C&W). For more information on the survey read Sustainable Life Media’s exclusive interview with Annie Longsworth of Cohn & Wolfe. Source: Sustainable Life Media |
