It has always been the policy and practice of Starbucks not to target specifically to children with its advertising campaigns. However, a spokesperson for the company recently stated that Starbucks is now considering adding new drinks and / or drink sizes in order to appeal to younger customers.

Representatives for Starbucks stated that it is considering these changes as a possibility of offering more age appropriate sizes and products as a result of their [Starbucks] rising popularity among youth.

However, what is the appropriateness of offering large amounts of caffeine or high calorie Frappuccinos to children? And where is the company's social responsibility?

Experts have been warning that Starbucks marketing strategy towards youth may in fact hurt their image. It is unclear if the current customers will want to partake in an atmosphere surrounded by teens. 

My personal opinion is our kids will always do what that see us do. I go to Starbucks regularly and my two year old daughter who can say "Starbucks" and "coffee" especially "I want my coffee, Daddy!". My last visit to Starbuck's with my daughter, we saw a mother & daughter together - where the mother shared her Frappuccino packed with caffeine. I knew my daughter could not stand to watch a 4 year old drink a coffee with her mother. I ask the barista if he was able to make a small cup with some whip cream and hot milk for my daughter - which worked out perfect - caffeine free! My only hope is they provide more caffeine free products - then mini-versions of their exisiting products.

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