It is not only adults that are concerned with environmental and social issues. Teens, age 13-17 are showing their appreciation for the environement. A new report, "Green Teens: Reaching A Trendy, Engaged Audience Online," provided important figures that include that 38 per cent of all online teens admit concern for the environment, while 15 per cent are hardcore Green Teens.

What is a Green Teen?

A Green Teen is a popular and influential teen that is actively involved with online media and communications. David Card, Vice President and Senior Analyst at JupiterResearch, states that "Green Teens are leaders among their peers - but more importantly, they are opinion leaders.

They are also consumers that respond well to online marketing.

As a result of online advertising, 29 per cent of green teens report having made a purchase in a traditional store during the past 12 months and 19 per cent have made a purchase online. This is a little higher then that of teens overall, of which 22 per cent have made an in-store purchase and 13 percent online as a result of online marketing efforts.

It is obvious that teens cannot be overlooked when marketing and designing green products. As David Schatsky,President of JupiterResearch stated, "Green teens are another reason marketers need to tune into consumer attitudes about the environment".

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