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Monday, 02 June 2008 |
The Toyota Prius - a cool, comfortable and sleek car endorsed by celebrities like Leonardo DiCaprio and Gwyneth Paltrow is attracting more then "deep green" consumers. The Prius' ability to reach the general consumer is a result of well calculated advertising campaigns. Through out the seven years that Prius has been available, the company has made every effort to target the mainstream audience and not just the green consumers, even though the Prius is definitely a green car. So, how has Prius reached the average consumer?
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