NEW YORK - In what is believed to be the first effort of its kind, the Versus cable TV network and Brooklyn Brothers ad agency have just completed producing a campaign of TV commercials in a carbon-neutral manner. Working with ERM, a London-based environmental-engineering firm, Brooklyn Brothers has created a software system that tracks and quantifies the amount of carbon pollutants generated when making TV commercials with studio and remote-location film shoots. The system was used to calculate the carbon footprint of a shoot that produced 15 TV commercials for Versus.

See the full video report at AdAge.com

Wells Fargo & Co. announced three new eco-friendly services for Washington State Customers.

The first is that any Wells Fargo customers that purchase Energy Star rated appliances with a Wells Fargo credit card are eligible to receive a 5% rebate on the total purchase amount.

The second is that credit card customers enrolled in Wells Fargo Rewards Program may redeem points for gift certificates and products. The bank will match the redeemed points 100 percent up to $100,000. For instance, customers are able to redeem 5,000 points for 6,000 kilowatt hours of renewable energy certificates.

Woolworth, Australia's largest supermarket chain is marketing their tissue and paper products as environmentally responsible. Woolworth's is using a "Sustainable Forest Fibre" logo on its premium home brand "Select" range of tissue and paper products and claims they are "from a certified environmentally managed company that is environmentally, socially and economically responsible".