Michael Dell, in a recent CIO interview provided five tips for energy efficiency: 1. CEOs must be engaged in developing strategies. A top-down energy efficiency strategy works better than a bottom- or middle-up one. 2. Consolidating data centers and virtualization are logical first steps. 3. Make sure the IT and facilities departments both understand the metrics that are being used to measure the savings and have ironed out a way to share those savings. 4. Energy conservation is not a project for just one quarter or one fiscal year. 5. Supply chain or procurement partners should be held to the same green standards as your company.
Anna Clark, president of EarthPeople, a consulting firm that helps companies save money and bolster their brand through sustainability has put together six tips for selling your green strategy. Clark has found that the majority of business leaders are still suspicious of sustainability and the reason is they question how they can sell sustainability. By focusing on Clark's six tips however any organization can sell their green strategy.
As Green products are on the minds of consumers, more companies than ever before are making gains in becoming more environmentally responsible. But sometimes it is still a struggle in how to make products or services greener than they already are. Hence, various CMA's from differing disciples put together a list of questions to ask oneself before you begin a design of a product.
A report released last week by TerraChoice Environmental Marketing is getting attention throughout the world of sustainable business. President Scott McDougall commissioned a study to examine the prevalence of greenwashing in companies making green claims and found that, knowingly or unknowingly, 99% of the over 1000 products tested were greenwashing.
Sustainability Tips 
A report released last week by TerraChoice Environmental Marketing is getting attention throughout the world of sustainable business. President Scott McDougall commissioned a study to examine the prevalence of greenwashing in companies making green claims and found that, knowingly or unknowingly, 99% of the over 1000 products tested were greenwashing. 
