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Wal-Mart's Packaging Scorecard Takes Effect
Monday, 04 February 2008
 
As of January 30, 2008 Wal-Mart officially began using its packaging scorecard to rate suppliers on their progress toward developing sustainable packaging. Wal-Mart's goal is for the company's suppliers to decrease packaging by 5% by 2013, the scorecard is used as a decision making tool. Currently, the scorecard is evaluating 97,000 products and 6,371 vendors. "It's important to us that our suppliers see the intrinsic value behind sustainability, both for their business and the environment," said Matt Kistler, Wal-Mart’s senior vice president of sustainability. "We’ve made significant progress throughout the first year of the scorecard and it is a key responsibility of our suppliers to input new products and update packaging changes on an ongoing basis."
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Fox Sports Crew Arrive in Hybrid Cars for Super Bowl
Monday, 04 February 2008
 
Fox Sports broadcast and technical professionals arrived in style for the Super Bowl by driving hybrid cars. The cars were supplied by EV Rental Cars, a rental car company. Fox has previously used hybrid as their mode of transportation, both for the Major League Baseball All-Star Game last year and for the Fiesta Bowl. Bill Brown, executive vice president of Fox Sports stated “In our continuing environmental efforts companywide, driving hybrid rental cars is an easy choice.”
 
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Airbus Tests Flight With Alternative Fuel
Monday, 04 February 2008
 
An Airbus A380 aircraft successfully completed the world's first flight by a commercial aircraft using a liquid fuel processed from gas (Gas to Liquids - GTL). The test is seen as the first stage of a test flight program to evaluate the environmental impact of alternative fuels in the airline market. The fuel was provided by Shell International Petroleum and the flight lasted three hours. 
 
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Canada Post Helping in the Green Campaign
Friday, 01 February 2008
 
Canada Post is helping to reduce paper waste by promoting it's eco-friendly Red Dot Campaign which allows consumers to avoid receiving Junk Mail. Canada Post reps have stated, “Canada Post respects the wishes of consumers who indicate through a self-produced note on their mailbox or mail receptacle, that they do not wish to receive unaddressed material.” All that one needs to do is put a red dot on their mailbox to alert the postal worker that they do not wish to receive any Junk Mail - that is any mail that is not specifically addressed to the occupant of the home. Canada Post's intention is for advertisers to redirect their advertising investments into socially responsible initiatives. 
 
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Green Tips for Marketers
Friday, 01 February 2008

As Green products are on the minds of consumers, more companies than ever before are making gains in becoming more environmentally responsible. But sometimes it is still a struggle in how to make products or services greener than they already are. Hence, various CMA's from differing disciples put together a list of questions to ask oneself before you begin a design of a product.
 
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Davos Introduces New Sustainability Rankings and Ratings
Thursday, 31 January 2008
Corporate Knights in conjunction with the World Economic Forum in Davos announced the 100 most sustainable corporations in their list, The Global 100. This is the fourth year that The Global 100 has been announced. The rankings are built on research created by Innovest and includes the leading sustainability companies within every sector.
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