Greenpeace has decided to be the "GREEN" consumer guide to electronic products. They will be  conducting a market survey which you can download, print and submit to Greenpeace. (Greenpeace Electronics Survey PDF)

After seeing many different types of "green electronics guides" - Greenpeace has decided to evaluate electronic gadgets at the product level; ie. computers, mobile phones, PDAs, MP3 players or other electronics that are less toxic and have a low environmental impact will be listed.

Greenpeace will rate electronic products large and small, in order to provide consumers an un-biased "Green" electronics guide.

Here at Change we love it when our readers (AKA. Change Agents) pass us stories about sustainability.  This article was found on Wine Business Online by Change Agent, Keith Davis. 

This article "Green" wineries and "organic" grapes are in, written by Cyril Penn, confirms the fact that sustainability is not just a fad.  Customers, in this case wine drinkers, are now increasingly looking for wines that are grown organically.  The article points out that the wineries that have taken strides to become sustainable are starting to see how their brands are benefiting from their commitments. 

The article reaffirms what we at Change have believed from the start, sustainability is not only good for the earth but it can be good for your business too!     

Cin-Cin to sustainability!

Dave Douglas, VP of Eco Responsibility at Sun Microsystems, has 10 tips on how to cool your company. He also points out that many company leaders and employees still do not realize the role they can play in easing the strain on our power grids.

"As green products become more prevalent, consumers are more likely to select them, especially if they achieve value parity," says Drew Neisser, CEO of Renegade Marketing Group in New York. To illustrate, Neisser points to the Method brand of eco-friendly home-care products. "Method is more expensive than other liquid soaps, but the sleek design makes Method a premium product."

Whether we're talking Method, Body Shop, Aveda, Stonyfield Farms or Ben & Jerry's, green brands distinguish themselves on a variety of levels—including ingredients, processing and packaging. "Every step of the life cycle attempts to minimize environmental impact," says Jacquelyn Ottman, founder of eco-innovation/green marketing firm J. Ottman Consulting and author of "Green Marketing: Opportunity for Innovation." Once this happens, green brands "start to attract environmentally conscious and aware consumers." Which can increase market share and help businesses take advantage of new markets.