Tech brands are doing their best to convey their "greeness" - but it's not working for all of them.

According to a survey by Added Value obtained by Freelance UK show that consumers are thinking about the environment when buying electronics. However, when asked to name tech companies that respect the environment, the highest score was received by Sony with a mere 21%, followed by Microsoft at 18%. However, a massive 40% of surveyors simply couldn't name any environmentally friendly tech brand.

Even worse, "53% didn't know or couldn't name a technology brand that is known for 'pro-actively combating climate change.’"

It has become obvious that consumers are interested in environmentally friendly products however, more and more of these same consumers are asking themselves questions to decipher which product is more environmentally friendly then the next. Questions such as 'Can this product be recycled after it's use?', 'Was this food grown locally, organically or neither?' and 'Is paper or plastic preferred if I've forgotten my canvas bag?'

In the old days -- the really old days -- people washed their clothes by beating them on rocks. After a few millenia of that we moved on to metal racks, then spinning drums, then finally the front-loading Energy Star-rated washing machine. All of these techniques have always shared one thing in common, and that's water. But those days may be drawing to a close thanks to the prototype Airwash, a clothes cleaner that uses ionized air to clean your dirty rags.

OAKLAND, Calif., -- In recognition of the fact that as much as 75 percent of a company's carbon footprint can come from transportation and logistics, 94 percent of supply chain executives in a recent survey said they're working on greening their practices.

Carbonfund.org has launched a CarbonFree Certified Product label that companies can use to promote their products as being climate neutral.

Launch partners include Yakima, EcoFuture, Tropical Trading Partners and Monarch Beverage. The program consists of four steps: having a life-cycle analysis of the product; registering the product; offsetting the emissions quarterly based on actual unit sales of each certified product with Carbonfund.org; and annually reviewing the product’s footprint and reporting on measures the company has taken to reduce the climate impact of producing the product.

“Yakima is proud to be a launch partner with Carbonfund.org for their certified CarbonFree product program” said Mike Steck, Senior Director of Marketing. “We believe consumers share our desires to reduce the impacts of global warming. Our partnership gives consumers an opportunity to purchase products that support this vision.”