In an effort to explain to the direct marketing industry how it can benefit from improving its environmental credentials, the DMA has looked at how going green can help to cut costs in its Green Matters publication.

One important way in which marketers can go green and save money is to improve their data quality standards.

If you’re on this site then chances are that you’re interest in sustainability.  You probably stay on top of the “green scene” and try to live your life in a sustainable way. Fantastic, but why not find others that are into the same things as you?  NO, we are not plugging a dating service but, we would like to bring our reader’s attention to Green Drink .

Change would like to give a huge warm welcome to our newest Change Agent, Jerry Stifelman.  Agent Stifleman heads up “The Change, ” a company that “helps increase sales growth and raise perceived value for businesses that make the world better”.

We are lucky enough to have Agent Stifleman give us a series of guest posts he wrote for Treehugger.  The series of post takes a look at the importance of brand strategy and effective marketing for green and ethical businesses.

Here is Agent Stifleman’s first instalment of the series.  We will be putting up a new post from the series each day.  Enjoy!   

The Planet Wants You to Market Really Well

Change discovered that there are various strategies around the globe that are focusing on making plastics more "green".  Clare Goldsberry in her article, "The Greening of the Plastic Industry" speaks of three different initiatives implemented by companies around the globe to better manage plastics in our ever increasing green environment.

Where do trimmed fine green beans from Kenya meet up with high definition TV's from Japan? And how can their design be related in any way? Well the Europeans consider them both to be consumer products who creation from raw material to your home has required energy, waste, greenhouse gases to be created and shipped to your home. This impact is clearly measured in Europe as a 'carbon footprint' and everyone and thing creates one, now they part of a global industrial ecosystem being created.

Wal-Mart Canada Focuses on "Green Shipping"

Change employees were delighted to read in Newswire.ca that Wal-Mart Canada is continuing to focus on green initiatives with a recent focus on shipping with green in mind. Wal-Mart Canada has announced a new way to work with their providers by using a "Supply Chain Sustainability Scorecard". This scorecard which will be introduced in October 2007 will assist Wal-Mart Canada in assessing it's current service providers "on the basis of environmental impact, efforts and improvement" (Newswire.ca).