Over the next 24 months, GM, BMW, Chrysler, and Daimler are planning on releasing at least nine hybrid SUVs, all of which will use GM patented technology. The three other automakers opted to use GM hybrid technology in a four-company venture rather than to license Toyota’s hybrid hardware.
A poll by the Global Market Institute says that 90% of Americans are concerned about the future of the environment, and the holiday shopping season is the ideal time to demonstrate it. “Green gifts” are everywhere this holiday season and marketers are betting that the demand will be huge.
Consumers have recognized sustainability as an urgent matter and it has affected their purchasing decisions. A huge range of products and sustainable companies have popped up to capitalize on the movement. But with the opportunity of a burgeoning market comes the responsibility to back up one’s claims.
Lululemon received some bad news Wednesday as their shares fell more than 7%. The slide resulted from a report that clothing in their VitaSea line didn’t actually contain seaweed as claimed, and therefore didn’t purvey the health benefits that it touted.
Awarding this year's Nobel Peace Prize to Al Gore for his climate change work is not only good for the environment, it will help push forward the idea of green marketing.
The New England Patriots will buy enough renewable energy certificates to match the energy usage at Gillette Stadium for all pre, regular and post-season games this season.
Over the next 24 months, GM, BMW, Chrysler, and Daimler are planning on releasing at least nine hybrid SUVs, all of which will use GM patented technology. The three other automakers opted to use GM hybrid technology in a four-company venture rather than to license Toyota’s hybrid hardware.
A poll by the Global Market Institute says that 90% of Americans are concerned about the future of the environment, and the holiday shopping season is the ideal time to demonstrate it. “Green gifts” are everywhere this holiday season and marketers are betting that the demand will be huge. 
Consumers have recognized sustainability as an urgent matter and it has affected their purchasing decisions. A huge range of products and sustainable companies have popped up to capitalize on the movement. But with the opportunity of a burgeoning market comes the responsibility to back up one’s claims.
Lululemon received some bad news Wednesday as their shares fell more than 7%. The slide resulted from a report that clothing in their VitaSea line didn’t actually contain seaweed as claimed, and therefore didn’t purvey the health benefits that it touted. 
Awarding this year's Nobel Peace Prize to Al Gore for his climate change work is not only good for the environment, it will help push forward the idea of green marketing.
The New England Patriots will buy enough renewable energy certificates to match the energy usage at Gillette Stadium for all pre, regular and post-season games this season.
