Virgin Mobile has a simple and FREE cell phone recycling program. In the box packaging of your new Virgin Mobile will be a small envelope, in which to send off (any brand) cell phone for recycling. No postage required.

As December approaches, stores like Barney’s New York are pushing green for the holidays. Their new ‘Green Holiday’ campaign is promoting everything fashionably sustainable for the gift buying season. From bamboo skateboards to raw organic denim, no moss is left unturned.

A report released last week by TerraChoice Environmental Marketing is getting attention throughout the world of sustainable business. President Scott McDougall commissioned a study to examine the prevalence of greenwashing in companies making green claims and found that, knowingly or unknowingly, 99% of the over 1000 products tested were greenwashing.

Makers of "green" laundry detergent, dish soap and other home-spiffing products are cleaning up.

Sales of cleaning products labeled natural — such as those made with vegetable- and fruit-based ingredients — have steadily risen as consumers have become more chemical-phobic.

Among recent high-profile promoters of limiting exposure to toxins is renowned heart surgeon and The Oprah Winfrey Show health guru Mehmet Oz. He and co-author Dr. Michael Roizen caution consumers to steer clear of chemical cleaners in the latest book, out Oct. 30, in their healthy living "You" series.

The Subway sandwich chain is testing recycling bins, switching its napkins, cutlery and plastic cups and cutting down on the gasoline used to transport its restaurant supplies in an effort to minimize the chain's impact on the environment. Subway is testing the new initiatives at an ‘eco-store’ it opened in Florida.