Forrester Research just released the results of a new study entitled "In Search Of Green Technology Consumers," where they surveyed 5,000 adults about their green concerns and beliefs with respect to electronic products. The results are as follows: 12% (25 million Americans) of the population are "bright greens" - buyers who are willing to spend more money on environmentally friendly electronics or products from a green company; 41% (90 million Americans) are concerned about the environment but are not yet willing to pay additional monies for a green product; and the remaining 47% are considered "non greens" - individuals who are not concerned with the environment or global warning and therefore not willing to pay extra for environmentally friendly products.

What an interesting question. In two different parts of the world, there appears to be opposing views on whether roads help or hurt global warming and if this question needs to be considered a priority. France has recently pledged to terminate all new highway construction leaving the environmentalists ecstatic. While in a different part of the world, the Asian Highway is being developed. The Asian Highway is comprised of both new and upgraded roads spanning 140,000 kilometers and crisscrossing 32 countries from Southeast Asia to Central Asia. Critics complain of the cost of the road project identifying that the project will drain money from more environmentally friendly transport such as rail services.

There appears to be two sides to every coin, specifically when talking about bottled water. Water sustainability has jumped onto most people's eco-radars with the recent demonizing of bottled water. Water has long been observed as a fundamental of faith. Not surprising that companies are now attempting to make funds of the spirituality of water. Companies are making claims such as their water doesn't just promote good health but it actually makes you good. Now a person can drink Holy Drinking Water produced by Wayne Enterprises which is reportedly blessed by an Anglican or Roman Catholic priest or Liquid OM whose super purified bottled water contains vibrations that promote a positive outlook or Spiritual Water which claims to help people "stay focused, believe in yourself and believe in God". However, a small number of individuals are campaigning against the sale of water because "Water is life," says Sister Mary Zirbes, a nun in the Franciscan Sisters of Little Falls, Minn. "It really should not be a commodity to be bought."