There is a proposed energy project by Chestwood Associates called the Wind Dam. The sail is 25 meters high and 75 meters wide. The unique cup-shaped spinnaker sail will capture and harness wind to generate renewable energy by funneling wind through an attached turbine.

The Story of Stuff with Annie Leonard (environmental activist) is a unique presentation of our material economy. The 20 minute film produced by Free Range Studios begins with two easy questions, “Where does all the stuff we buy come from, and where does it go when we throw it out?” Annie then speaks of the true cost of our material consumption and examines the costs of extraction, production, distribution, consumption and disposal. Then, brilliantly she isolates the moment in time where the mania of consumption began.

A new service called ShipGreen allows customers to calculate and offset the carbon impact of shipping individual packages. This is done by a mathematical model that calculates the emissions of individual product shipments using the weight of an item and the distance and means of travel (road, rail or air). ShipGreen is geared towards online retailers who can add the link to their website and it will calculate the offset shipping - the ShipGreen service is free of charge for retailers. When customers complete their purchase they can choose how to offset their carbon impact either through wind, solar or forestry projects.

The public relations firm Edelman conducted a study that surveyed 5,600 people in nine countries and found that citizens are increasingly interested in issues such as protecting the environment, reducing poverty and providing educational opportunities and that they are willing to pay more to companies that share their concerns. In fact, 7 out of 10 consumers stated that they would pay more to a business that supports a worthwhile cause and 55% would in fact promote the brand. There appears to be a new trend "...a new phenomenon emerging called 'Mutual Social Responsibility,' where consumers and the brands they interact with every day take a mutual interest in and a mutual responsibility for being good citizens" stated Mitch Markson, the president of Edelman's Global Consumer Brands practice.

The nonprofit Green Cleaning Network (GCN) joined with eco-consultants The Leonardo Academy to unveil a plan to help the industrial and institutional cleaning industry reduce its emissions and environmental impact. The initiative aims to raise companies' awareness about both the extent of their impact and the potential ways to reduce that impact. Registration in the iniative costs $200, for which companies will receive a carbon footprint assessment and information on how to offset anywhere from 50 percent to 300 percent of those emissions.

A Michigan State University study recently found that the area covered by green roofs increased 80 percent in 2006 compared to the year before. Green roofs which are comprised of plants and other materials crucial to their growth are growing in popularity however cost remains a barrier to the spread of green roofs. Costs are twice as much as a conventional roof but last two or three times longer. As well, green roofs are heavier than traditional roofs and can therefore be problematic for existing structures.